Articles
TikTok Shop insights.
Guides, breakdowns and playbooks from the team running TikTok Shop for DTC brands across the UK, US and Europe.
Supplements
How TikTok Shop Works for Supplement Brands in the UK
A practical guide to launching and growing a supplement brand on TikTok Shop UK, from product eligibility and compliant claims to creator affiliates and paid advertising.
Getting Started
TikTok Shop Affiliate Programme: How UK Brands Can Recruit Creators and Drive Sales
Learn how to build a TikTok Shop affiliate programme, recruit the right creators, manage samples and turn affiliate content into measurable sales.
Beauty
TikTok Shop for Beauty Brands: How to Launch and Grow
A practical guide for beauty brands looking to launch on TikTok Shop UK, recruit creators and build a scalable affiliate sales channel.
Getting Started
TikTok Shop UK Fees Explained: What Does It Actually Cost to Sell?
A simple breakdown of TikTok Shop's UK fees, including platform commission, affiliates, fulfilment and advertising.
Getting Started
How to Sell on TikTok Shop UK: A Guide for US & European Brands
A practical guide for US and European brands entering the UK through TikTok Shop, from registration and logistics to creator-led growth.
Seasonal Strategies
TikTok Shop Black Friday 2026: A Guide for UK Brands
A practical guide to preparing your products, creators, promotions and advertising for Black Friday 2026.