Resources
TikTok Shop insights.
Guides, breakdowns and playbooks from the team running TikTok Shop for DTC brands across the UK, US and Europe.
Getting Started
TikTok Shop UK Fees Explained: What Does It Actually Cost to Sell?
A simple breakdown of TikTok Shop's UK fees, including platform commission, affiliates, fulfilment and advertising.
Read article 8 min read
Getting Started
How to Sell on TikTok Shop UK: A Guide for US & European Brands
A practical guide for US and European brands entering the UK through TikTok Shop, from registration and logistics to creator-led growth.
Read article 9 min read
Seasonal Strategies
TikTok Shop Black Friday 2026: A Guide for UK Brands
A practical guide to preparing your products, creators, promotions and advertising for Black Friday 2026.
Read article 8 min read